The inspiration harks back to 1920s and 1950s footwear – from the working man to the landed gentry. Should someone look underneath the tongue of the shoe, a motto is dotted across like an inscription inside a ring. A curious crest in Latin, combining the two tongues translates as the O’Keeffe motto “Forti et Fideli Nihil Difficile”, the left one reading “To the brave and faithful”, and the right “Nothing is Difficult”. Who would not face the world with a spring in their step with such poetry quite literally at their feet?